The Revolution So Far…….
The Revolution So Far
Now into its 6th year, the combined campaign has already achieved much and gradually awareness of macadamia nuts is increasing within the trade and amongst consumers. So what has taken place so far?
Communicating With Consumers
The consumer campaign focused primarily on educating consumers on the health benefits of macadamias... Read more
Communicating With The Trade
The trade campaign focused on reaching chefs, bakers, new product development professionals, wholesalers plus food and drink brands and manufacturers... Read more
